Play House took on the fun and life changing challenge of transforming a family shawarma restaurant with four locations and zero social media presence into a viral franchise with a strong online community. With organic content creation as the key strategy, the goal was to garner a significant following on socials, attract franchisee and drive foot traffic to the restaurants.
Let's delve into the remarkable journey of this client's exponential growth over the past nine months.
Initial Situation: The family shawarma restaurant began its journey in 2008, we took on the now famous restaurant in late 2022 with no social media presence and a mere 800 followers on Instagram. Play House embarked on the project with the goal of creating engaging content and building a thriving online community.
Strategies Implemented:
Organic Content Creation:
Play House focused on creating authentic and entertaining content that resonated with the target audience's interests and preferences. Engaging videos and mouth-watering imagery of their delectable shawarmas were shared regularly.
Social Media Platforms:
The team targeted two major platforms, Instagram and TikTok, to connect with different age groups effectively. The engaging and shareable nature of the content facilitated organic growth.
Compelling storytelling:
The character driven and plot focused content was our strategy when
Grand Openings:
Play House assisted in two grand openings, strategically designed to create buzz and excitement around the new locations. These events were amplified through social media and community engagement.
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Chef's Door Chicken Shawarma Plate
Results Achieved:
Community Engagement:
The organic growth rapidly spiralled into a viral frenzy. With hundreds of thousands of followers expressing their love for the brand through comments, shares, and user-generated content.
Local Chef Turned Sensation:
The founder and owner of the family chain became a social media sensation, further boosting the restaurant's popularity and brand credibility.
Expansion:
The success of the first nine months led to two successful grand openings, taking the restaurant count from four to six locations.
Future Growth: With the momentum gained, the brand aims to continue growing their online presence and open worldwide locations in the near future.
Social Media Insights:
Organic Reach:
The viral content generated millions of impressions online, accumulating over 60 million views across both platforms, contributing significantly to the organic growth and brand visibility.
Instagram:
In just nine months, the family shawarma restaurant witnessed a remarkable surge in their Instagram following, skyrocketing from a mere 800 to an impressive 60,000 followers, and over 25 million views on the platform.
TikTok:
The brand's presence on TikTok proved equally impressive, as they amassed an astounding 140,000 followers and over 30 million views in the same timeframe.
Chef's Door Chicken Shawarma Plate
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